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The Global Bourbon Market

Challenges Brewing Behind the Scenes

Welcome back, Bourbon fans! In our previous post, we discussed the key factors driving the global Bourbon boom. However, as with any rapidly growing industry, there are some challenges that Bourbon producers must navigate. Today, we'll delve into these hurdles and explore the implications for the future of Bourbon.

  1. Supply constraints and rising prices

Bourbon production is a time-consuming process, and as demand for this delightful spirit continues to grow, supply constraints have become a concern. Producers must predict demand years in advance, and this supply-demand imbalance has led to rising prices and limited availability of some brands and expressions.

  1. Changing trade policies and tariffs

International trade policies and tariffs have also presented challenges for the global Bourbon market. Some countries have imposed retaliatory tariffs on American whiskey in response to U.S. trade policies, leading to price increases in certain markets and potentially dampening demand.

Don't worry, though – there's still plenty of reason for optimism in the world of Bourbon. Join us in our next post as we explore the future prospects and opportunities for this beloved American spirit!

About the author

Andrew Newby

Andrew is a passionate entrepreneur and experienced tech strategist with a deep love for the Bourbon industry. As the CEO of The Bourbon Reserve, he leads the charge in navigating the exciting world of Bourbon investments. Andrew's entrepreneurial spirit extends to co-founding The Toledo Spirits Co. and HEAVY Beer Co., where he has played an instrumental role in their growth and success. Alongside his ventures in the spirits industry, Andrew boasts a strong background in software product development, making him a versatile leader in both the Bourbon and tech worlds.